Marketing Operations Manager (m/f) - Job based in Luxembourg
Luxembourg, LU
Marketing Operations Manager
Join our dynamic, multi-talented Brand and Content team, producing compelling content that strengthens our local and global brand. Our diverse, global organization thrives on collaboration, connecting clients, talent, and society to a better future.
We seek an experienced Marketing Operations Manager with 6+ years using Marketo. This role involves overseeing Deloitte Luxembourg’s Marketo integration, defining a development roadmap, ensuring automation quality testing, and managing daily marketing operations in Marketo.
Marketing operations
- Develop and manage the marketing automation platform roadmap
- Recommend marketing technology strategies aligned with budget and business needs
- Define and oversee operational governance, implementation, integration and training
- Design, test and refine Marketo workflows for lead nurturing, segmentation, and scoring
- Collaborate with teams to synchronize marketing activities, including events management and technology integrations
- Maintain database integrity and ensure accurate, up-to-date information
- Analyze data to address marketing pipeline bottlenecks
- Ensure data hygiene and quality within Marketo, enforcing GDPR-aligned data governance policies
- Manage data enrichment tactics and develop Marketo reporting for web analytics tracking
- Oversee end-to-end marketing campaigns using Marketo, from ideation to analysis
- Optimize campaigns through A/B testing and manage UTM parameters for accurate campaign attribution
- Educate teams on marketing processes related to Marketing Operations
- Administer Marketo, managing user access, permissions, and system configurations
- Stay updated on Marketo features and implement best practices to maximize platform capabilities
Requirements
- 6+ years in Marketing Operations, preferably with Marketo
- Proven experience in marketing operations, analytics, and administration of Marketo in a B2B environment
- Strong analytical skills, translating data into actionable insights
- Excellent project management and organizational skills in a fast-paced environment
- Resilient and adaptable in a deadline-driven, matrix environment
- Problem-solver with a growth/agile mindset
- Proactive, passionate team player balancing collaboration and autonomy
- Effective communication skills with different stakeholders levels and cross-functional teams
- Preferred: Marketo certifications (Marketo Qualified/Certified Professional or Marketo Certified Architect)
- Bachelor’s degree in marketing, business, or related field
- Advanced writing, editing, and communication skills in English - French or German fluency is a plus
We want to hear from you! Join us and you will…
- Work with other dedicated professionals in a truly diverse and multicultural environment committed to continuous learning
- Contribute to making an impact on our society, people and environment
- Make everyday a day to remember within a challenging and knowledge-sharing environment
What impact will you make ?
Every day, your work will make an impact that matters, while you thrive in a dynamic culture of inclusion, collaboration and high performance. As the undisputed leader in professional services, Deloitte is where you’ll find unrivaled opportunities to succeed and realize your full potential.
Get to know more about Deloitte; Facebook page, LinkedIn page or website.
With more than 120 partners and 2,300 employees, Deloitte Luxembourg is one of the Grand Duchy's largest, strongest and oldest professional services firms. For 70 years, our talented teams have been serving clients in various industries delivering high added-value offerings to national and international clients in audit and assurance, consulting, financial advisory, risk advisory, tax, and related services. Deloitte Luxembourg is part of the global Deloitte network.
Join us in enabling a diverse and inclusive environment for all!
Diversity and inclusion bring great value to our profession and community, and build our ability to deliver truly differentiated solutions and experiences to our clients. Deloitte is committed to creating and supporting a culture of inclusion that empowers all of our people to be at their best on both a personal and professional level.
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